Hanwang Technology, said this afternoon, Chairman Liu Yingjian, Hanwang Technology announced a variety of e-book prices, the market reflects the very good results, but two months later to see the real market reaction.
Hanwang Technology today announced its self-developed dual-touch technology. Ying Liu Jian, said at the press conference, according to a survey Hanwang Technology, e-book price lowered into the 500-600 million, the individual time starts. "From the look in recent days, the effect is very very good prices, great sales orders, but only after 2-3 months to see the true reaction of the market. "
Recently, Hanwang Technology announced that from May 2011 from the lower part of the e-book sales prices have dropped 15% -40%, selling at a loss of some products, of which sales of the larger HW N510 (best version) products The price of 599 yuan to sell after the price was 990 yuan.
Due to the impact of Tablet PCs and other iPad, Hanwang Technology in the first quarter loss and net loss during the first half this year will reach 90 million yuan -9800 million. This year in March, HW technology to stimulate sales, had been high-end e-book products more substantial price reduction.
Qing dynasties Research Center's latest data show that the first quarter of 2011, China's e-reader market, sales reached 282,500, compared to the fourth quarter of 2010 of 305,100, down 7.41%, which sold 149,800 Hanwang Department, compared with its 2010 fourth quarter sales of 193,600, a drop of 22.62%
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