YouTube video playback times a day now to 30 billion, and began adding more and more video ads. The coming year, YouTube's revenue will exceed 10 billion U.S. dollars.
However, some videos relative to the other videos are more easy money. Some of professionally produced video can attract more advertising, the video from television networks and the mainstream media, including the company's video, in addition, including Blip.tx, Maker Studios, and other online video studio Revision3 video. YouTube important part of the current strategy is to encourage and promote the Internet video network. YouTube has acquired one of the largest company Next New Networks, the company's team is on the training of other video producers.
On YouTube, the scale is very important. And a loosely organized network of video production relative to the individual producer is more in line with the interests of YouTube. In fact, YouTube has been established within a new department of Networks, the global content director Dean Gilbert (Dean Gilbert) report. The department aims to promote the development of the external video production networks, YouTube to promote the external network as the main distribution channels.
YouTube can then be produced by these professional video sales advertising network, this would also be better than supporting individual producer. Now you can see, the network video industry are increasingly specialized.
From this point of view, every professional network is similar to a channel, and YouTube will become the new cable system, or multi-system operators. Although ABC and Food Networks and other popular channels in YouTube, but YouTube Networks to promote the Internet sector is still the native channel. If you give them enough support YouTube, and help them to achieve profitability, they will be able to video productions for more input.