Thursday, 24 March 2011

The New York Times: Twitter fans and more influential does not mean

No one knows how to attract more than the singer, Twitter fans. Twitter users are fans of the three most singers: Lady Gaga, Never let you (Justin Bieber), and Bryan Spears (Britney Spears). In fact, most fans of 20 Twitter users, 12 of them are singers. So, naturally, on Twitter, you can assume that singer has the largest impact - the fastest way to spread information. But that is not the case.

I started in the "New York Times Magazine" called on to write a "Top Down" monthly column, the column tried to look at a new rank or list view, and this weekend's first article on the column and on Twitter. Specifically, it studies the number of fans and influence differences. The idea came from me and Evan Williams, Twitter co-founder (Evan Williams) a dialogue between. He said at the time, the number of fans like a lot of people sometimes think so important.

In order to measure the impact of Twitter, "New York Times Magazine" and a company called Twitalyzer independent research institutions, and investigated some of the Twitter user name last 4 weeks, the frequency mentioned by other users (including the forwarding of information). Twitalyzer this kind of measure called "impact points" (Influence Score), by percentile.

Singer's performance highlighted a good number of fans and influence of the difference. The most influential Twitter users, few are rarely singer. Rather, the list mainly athletes, writers and TV star-driven. The singer of this group is obviously not good at writing people want to reference information.

In our January and February data collection, Lady Gaga has about 800 million fans (now nearly 900 million), but her influence is only 41 points. U.S. News and commentary site, "Huffington Post" (The Huffington Post) founder Arianna Huffington (Arianna Huffington) although only 60 million fans, but she referred to the reference rate and the rate higher than the Lady Gaga, impact points to 53.

U.S. TV host  Bert (Stephen Colbert) and Rachel Erma more (Rachel Maddow) and tennis star Serena Williams (Serena Williams) have about 200 million fans, also affect the sub- more than 70. ESPN writer Bill Simmons (Bill Simmons) though slightly fewer fans (about 130 million), but the effect was as high as 83 points.

Also in this column, I have a long list of lists, and other fields of science and technology including the most influential Twitter user. Although religious leaders like much, but the influence is enormous, many people only a few hundreds of thousands of fans, but the effect is as high as 85 points or more.
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