According to foreign technology site Mashable, the world's largest Groupon plans to buy site in April released a new application, Groupon hope that this application can change the people to choose dining, shopping and entertainment of the time and manner.
The mobile application called Groupon Now, in attracting outside attention, while it is also easy to use, but the daily shopping and Groupon current business models are fundamentally different. When the user opens the application of its smart phone, the two buttons will be presented in front of them: I'm hungry (I'm hungry) and I'm bored (I'm bored), click on any button, the program will location of the user to provide a detailed time marked a list of daily transactions.
Like 20 dollars worth of food to 10 U.S. dollars Tuangou Jia sale transaction is also found in Groupon Now, but they are not one-time offer, users can choose according to their needs when completing these transactions. For example, when the hotel in general very busy Saturday, but Wednesday was relatively free, the user can apply Groupon Now select the offer on Wednesday to complete transactions.
Groupon Now the advantage, after the local vendors and did not find a simple and effective way to manage those perishable food inventory, and labor is not good disposal. So why do these resources wasted in the off-season, you can customize the application of high prices of Groupon Now the effective use of resources.
Groupon founder and CEO Andrew Lu Meisen (Andrew Mason) said: "For businesses, the daily deal to keep teeth as white, while the Groupon Now is the toothbrush, it just like brushing your teeth every day continuation of the business."
But Groupon now also facing considerable pressure, although it is in the history of the fastest growing companies, but also faced with the rapid expansion of the company of other competition. Refusing to Google after the acquisition of $ 6,000,000,000, Groupon planned IPO (initial public offering) market, raising 25 billion U.S. dollars. However, its biggest rival LivingSocial also prepared to raise $ 50,000,000 of the funds, and they have a similar market for mobile applications Groupon Now.
Groupon clearly aware, Groupon Now is their future, which makes Groupon staff called the existing trading patterns Groupon 1.0. Although the markets that buy business model is very easy to copy, but Groupon that the new application with its unique technology and values to make them the upper hand. Groupon currently has 70 million users, and this number is still growing, Groupon start with a solid foundation.
In fact, soon we will know Groupon Now in the end is not the future of local businesses, Groupon Now apply on-line in April.
All right reserved
No comments:
Post a Comment